Every company in the world struggles to meet the aspirations of her customers in the same way every economy tries her best to satisfy the teeming yearnings of its growing citizenry. Economic recession is clearly visible all over the formally buoyant economies and this trends is surely sending industries, companies and manufacturer back to drawing boards why? for one and only slogan
HOWS OUR COMPANY GOING TO STAY AFLOAT
In a bad economy two things are sure to happen to the existing industries, they must be capable of producing measured quality products and produce at a less expensive cost or sink.
The consumer in a bad economy is looking for a cheap and marginally durable products, at least good quality and value for money. If any company will remain competitive in recession, they must take consumers plight into serious consideration, they must consider the prominent issue or say concerns on the mind of the consumers that is
quality and value for money
Ensuring the company quality and managing to produce at a less expensive cost then, they would have done a good job.
Its really hard? 'how you do this is not our problem' consumers say
During recession consumers usually face cash flow problems because banks becomes more cautious when crediting. This are competitive times as small scale and non competitive companies may Fitz out. Thus companies must consider her position in relation to that of her consumers angle. The consumer will become more cost conscious and will explore more compatible products to save money.
It is easier said than done it may further result into downsizing meaning more hardship but the company must ensure quality because it is only the companies that can provide the consumers with products at an excellent quality and a competitive price that will be the winner in future.
Everyone forgets is the recession really over?
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